Vision:

To create a world where the best actionable growth marketing content is at your fingertips.

Mission:

To help 5M people build successful businesses or elevate their careers through marketing.

Writer to Reader Goal:

When I write a case study or an article, I have one goal - and that’s for the piece of content to be so damn good, informational, and actionable that the reader goes to office max, buys a printer, stapler, and prints it out.

Who Are These Readers?

These readers are marketers and builders at fast-growing startups, they’re world-class creators, they’re founders building tomorrow’s most successful companies, and lastly - marketers who want to climb the marketing ladder.

What Do These Readers Expect?

Readers expect to click on a Marketing Examined article and learn something new, fast. They’re not trying to shuffle through B.S. to find gems. They don’t want to waste time, so we don’t waste it. They want to learn, so we help them. They want to come back and find fresh content, so we make it happen.

What Do They Want To Read?

Marketing Examined readers want to read:

• Content that’s groundbreaking → Here’s something new and here’s how to use it
• Here’s what company x did and the results → Here’s what you can learn from it
• Here’s what happened → Here’s our opinion on it
• Your goal is X → Here’s how to get there

Voice and Tone

How we write, talk, and come across the screen:

• We’re your best friend, who you turn to weekly for advice and information
• But we tell it to you straight, with no wasted time, or words.